Cash is King

Everything can be bought for a price. Years ago, I saw Columbia Brewing Company, a family shop, annually turn down ever increasing cheques from the biggun's: Columbia wanted to stay a family shop, and make the beer that made them notable. The big outfit's wanted an asset that they didn't have, in a segment they didn't possess. Columbia said 'no', until they said 'yes'. The cheque got big enough. Like 'oversized and a presentation ceremony' big enough. It took years, but Columbia took their price. The people who would 'never sell out' - sold out. GGB is a stink bid. It'll sort. And be…

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