Perhaps a presage, in early February of this year – amid stagnating sales – Organigram ($OGI) said goodbye to one of its’ first employees – their Senior Vice President of Operations, Matt Rogers – as he sought to pursue ‘other interests’.

In early May, Organigram ‘confirmed’ the departure of then-CEO Greg Engels – and pretty much left it at that.

Four months and an executive search later – today we find out Beena Goldenberg has accepted the big chair at the outfit.

I like her. A lot. Why?

Long time readers will know of my disdain for the frat party Supreme had become – burning $300MM in capital (and probably as many pounds of ‘the dank’ doing it), and taking the company right to the edge. We saw them driving past ‘End of Road’ signs 2 years ago – and sure as heck – not more than one month later…….then ‘Chief Advocacy Officer’ John Fowler was shown the door.

<I guess John Fowler had aspired all along to be a Jay-Z-ish type of figure in the industry. He’d transitioned out of the CEO role months earlier, and had installed a muppet <I emptied a full clip on that guy here.> And in a few short months, the muppet went out the door too.

An interim CEO did some initial pressure washing – shedding staff and clearing the decks (this is a relatively common way to begin wholesale change – one doesn’t want a new CEO seen as wearing a black hat on the first day they walk into a place).

Enter Beena Goldenberg. Over the next 12 months, she went top to bottom on the place, and scoured it. She got costs down, reconstituted the capital structure, and I became a fanboy of hers. These things are not an easy thing to do. Nor, is it easy to find someone who’ll do that kind of heavy lifting in a high risk environ/sector. Seriously.

It ended with Canopy taking them out, me making a bag of cash, and Beena on the streets. You’ll find our commentary on Canopy’s buy in Episode 47 of our ‘Inside the Ropes’ podcast (59:40), where Blue suggests she’d be a good target for $OGI.

Well, I’ll easily say that she isn’t one to shy away from a challenge, and $OGI definitely qualifies, writ large. With BAT’s R&D investment in $OGI, she can likely get away from some of the scrounging she’d had to do at Supreme to attract capital – and I suspect her success there will port right into her – and $OGI’s – reputation.

$OGI has just become interesting to me again, time to get back to Structures on them, and see what we can see what’s in front of her.

The preceding is the opinion of the author, and is in no way intended to be a recommendation to buy or sell any security or derivative. The author holds no position in any of the companies mentioned.